China Construction Bank University Branding and Interior Design_01

China Construction Bank University Branding and Interior Design

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China Construction Bank University Branding and Interior Design_01

Robarts Spaces is honored to be working with China Construction Bank, the world's second largest bank, for the branding and interior design of the newly launched China Construction Bank University (CCBU) facilities in multiple locations, commencing in Wuhan, China. Robarts Spaces' global team, spanning across Chicago, London, Perth, Shanghai and Beijing offices, collaborated in an internal competition to design CCBU's new logo. This logo is simple yet distinctive, emphasizes the spirit of exploration of CCBU and highlights the concepts of openness, globalization, and inclusiveness. From this, we developed the visual identity (VI) package, spatial identity (SI) package and the interiors for the first CCBU in Wuhan. Additionally, Adam Robarts, Chairman of Robarts Spaces, was appointed as one of the eight honorary founding members of CCBU, and invited as a key participant in the CCBU Opening Ceremony in Beijing on 17 December 2018.