Asia Pulp & Paper (APP)

The birth of a piece of paper starts from the tree, to wood, to pulp, this is the story how Asian APP begins. The design of the shape of the tree and its organic upward stretching all the way to the ceiling symbolizes continuous growth, as the history of APP Group, unfolds gradually in space. The flowing pattern of the ground stone is like the character of the pulp, changes and twists until the energy fades into utter stillness, thus completes the transformation of the journey to its final product—paper, and then it dissolves and returns to nutrient. This symbolizes the generative cycle of life.